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H2Angeles
For my Photoshop class this week we were asked to create a logo for a non-profit, “deal[ing] in green initiatives in Los Angeles” and which seeks to “aquir[e] local business partners [and] overall awareness of green intiatives.” I decided to focus on one of the greatest environmental threats to L.A.: water. I thus created a […]
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Crowdsourcing and you
An independent project raises 5,549% of it’s goal, $1000 dollar stock photos are now going for $1, businesses are spending $25,000 for R&D instead of “several times that amount”, and most articles on businesses in Wikipedia have some inaccuracy in them. These are just some examples of how crowdsourcing is changing the face of our […]
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Integrated Marketing Campaign-Lowe’s Hello Fall
This week in Photoshop we were discussing Integrated Marketing Campaigns (IMC), and for our assignment we were to make an image in keeping with the IMC style. My brand choice was one that I use regularly and would love to use more, Lowe’s! (Note: this is for class and I am not affiliated with Lowe’s). […]
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Week 6: Mobile to Universal Advertising
A Growth Opportunity Mobile is one of the greatest opportunities for marketing. Devices will increase from 7 billion in 2013 to 10.2 billion in 2018 (a 46% increase) (Cisco, p. 7). Smartphones (and smartdevices) will increase from 21% to 54% of the mobile device make up (Ibid., p. 8). And while these may seem like […]
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Media Diary: Summary and Analysis
I’ve gone from observations during the week, to crunching numbers, and now it’s time for summary and analysis. The primary nature of my media use during the week, was on the computer ( 66.65 hours) and for class (63:20 hours). Compared to most months in my life, these last few have been odd. But this year I’m […]
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Media Diary: A Closer Look
For further analysis of my Media Diary hour log, I decided to do a word cloud (http://www.wordle.net/create), after I had standardized phrasing and ensured completeness. I had to laugh when I saw it, as apparently the most important word was PM! Which I didn’t expect, but makes complete sense, as I work mostly from afternoon […]
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Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes
How Google search works: https://support.google.com/webmasters/answer/70897 Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin. Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search. But to be able to serve results as […]
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The 3 Monkeys Cafe
The Project this week was to make an image for a Local Coffee house’s website. I decided to create a coffee house I’d love to run, and one that would be a bit more than just college students studying (though that of course would be welcome). The first thing I did was come up with […]
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Media Diary: Rough Numbers
So my Media Diary data collection week is over. Over the 7 Days from midnight 9/13 to 11:59pm 9/19 I’ve compiled the following numbers: media hours computer 66.65 phone 9.99 books 5.10 pandora 4.82 TV 3.96 hybrid 2.05 planting 1.24 movie 1.06 paper 0.47 youtube 0.40 music 0.25 So it’s not surprising to me that […]
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Media Diary: Screens
One things that I realised recently is the “how” of how I multitask. The primary way I handle multiple tasks is to use a digital notepad (Google Keep to be exact). I keep notes, and checklists of items I have to do everything from things I do “Every week” for classes, to planned blog posts, checks […]