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Tracking Eyes
Eye tracking can do many things, from helping you to determine how effective your sale banner is, how effective your content style is, and how much an expert someone is. Let us look at some uses, key findings and examples of eye tracking research. One of the key uses for eye tracking has been to […]
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Crowdsourcing and you
An independent project raises 5,549% of it’s goal, $1000 dollar stock photos are now going for $1, businesses are spending $25,000 for R&D instead of “several times that amount”, and most articles on businesses in Wikipedia have some inaccuracy in them. These are just some examples of how crowdsourcing is changing the face of our […]
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Week 6: Mobile to Universal Advertising
A Growth Opportunity Mobile is one of the greatest opportunities for marketing. Devices will increase from 7 billion in 2013 to 10.2 billion in 2018 (a 46% increase) (Cisco, p. 7). Smartphones (and smartdevices) will increase from 21% to 54% of the mobile device make up (Ibid., p. 8). And while these may seem like […]
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Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes
How Google search works: https://support.google.com/webmasters/answer/70897 Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin. Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search. But to be able to serve results as […]
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Week 4: SEO Basics: Be the Lone Ranger.
We’ll get to SEO in a sec, but lets talk about hats. There are white hats and black hats, and of course grey and tan hats. Tan and grey hats can’t make up their mind to be black or white hats, so lets just stick to the important ones. White and Black. White hats: Bold […]
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Week 3: Why Survey online?
This week, I’ll be looking into how online surveys can benefit businesses. Online survey provide a variety of benefits over other methods. Here are several features that I think are important to small businesses taken from the Evans and Mathur article “The value of online surveys”. Benefits of online surveys cost effective and timely Internet […]
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How to make a post using a WordPress Login
To make a comment using your wordpress login follow the below instructions. At the bottom of a post you will see the following: Click the logged in link to go to this page (though not all grayed out): Here all you need to do is click “log in with WordPress.com” button. Do not enter any […]
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Week 2: Advertising, Audience and Commerce
Advertising to Millennials The booklet “Next-Generation Strategies for Advertising to Millennials” from comScore was an interesting review of the tendencies of Millennials vs previous generations (specifically women). It seems that in general Millenials are less affected by advertising; and when they are affected, they are affected by pragmatism and brand connections. But at the same time […]