The New E

Tag: Design

  • Integrated Marketing Campaign-Lowe’s Hello Fall

    Integrated Marketing Campaign-Lowe’s Hello Fall

    This week in Photoshop we were discussing Integrated Marketing Campaigns (IMC), and for our assignment we were to make an image in keeping with the IMC style. My brand choice was one that I use regularly and would love to use more, Lowe’s! (Note: this is for class and I am not affiliated with Lowe’s). […]

  • Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes

    Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes

    How Google search works: https://support.google.com/webmasters/answer/70897 Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin.  Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search.  But to be able to serve results as […]