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Week 6: Mobile to Universal Advertising
A Growth Opportunity Mobile is one of the greatest opportunities for marketing. Devices will increase from 7 billion in 2013 to 10.2 billion in 2018 (a 46% increase) (Cisco, p. 7). Smartphones (and smartdevices) will increase from 21% to 54% of the mobile device make up (Ibid., p. 8). And while these may seem like […]
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Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes
How Google search works: https://support.google.com/webmasters/answer/70897 Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin. Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search. But to be able to serve results as […]