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Week 5: How Google works, Intro to Analytics and 3 Landing page mistakes
How Google search works: https://support.google.com/webmasters/answer/70897 Sometimes we feel that Google search works by magic. And to some extent it does, but more like David Copperfield than Merlin. Perhaps the biggest illusion that people have of Google is that it searches the internet the moment you press search. But to be able to serve results as […]
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Week 4: SEO Basics: Be the Lone Ranger.
We’ll get to SEO in a sec, but lets talk about hats. There are white hats and black hats, and of course grey and tan hats. Tan and grey hats can’t make up their mind to be black or white hats, so lets just stick to the important ones. White and Black. White hats: Bold […]